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How to Create A "Buyers Only" List

How To Create A "Buyers Only" List
By Jimmy D. Brown,

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Content is king. It gets to wear the crown. And sit on
the throne. And rule the world. When it comes to
establishing credibility, gaining trust and producing
sales, content is royalty.

While I would never suggest abandoning the concept of
delivering high quality content to your subscribers, there
is another type of list composed of subscribers who couldn't
care less about content.

"What is this type of list?" you ask.

- > The "announcement list".

I've been teaching about the "announcement" list since
at least 2002 (on record at an event). And, yet, it's a
widely untapped asset in most email marketing circles.

The main reason is: nobody's teaching it. And so,
nobody knows anything about it, let alone how to effectively
create one of these lists.

So, we're going to revisit it.

What Is An "Announcement" List?

DEFINED: An announcement list is a list whose sole purpose
is to "announce" (I.E. Inform, notify) when something new
is available for review, consumption or purchase.

In other words, it apologetically says, "Hey, I just
released XYZ. Come check it out!"

Now, at first glance you may be thinking, "Who would join a
list that offers no content and only sales pitch?"

If you say it that way, it doesn't sound too good to me
either! That's why you don't say it that way. Let's take
a look at HOW to "say it"...

How About An Example "Announcement" List?

If you go to this site
Here you'll find a textbook
example of this concept. PLRSO stands for "Private Label
Rights Special Offers" I established this list for the
sole purpose of informing people anytime I have a new PLR
offer available for them to buy.

That's it.

I don't send out ezine articles to them. No newsletters.
They don't get blog posts. There aren't any special reports.
No content of any kind. What they get, in essence, are
sales messages.

And there are already 2,822 subscribers, many of which
have already purchased some of the PLR special offers that
have been "announced" to the list.

Why does it work? Let me give you plenty of reasons...

1. I took something that was "in-demand" (PLR) and I allow
people to get a head-start on the world by knowing about
new releases FIRST by joining this list.

2. It's not billed as an "announcement list", but rather
a "Free PLR Club". Big, big difference in perception.

3. It has it's own domain name, further adding to the
perceived value and importance to those who join.

4. There is no requirement to buy once you join. Buy the
offers that you want, pass on the ones you don't want.

5. A cost example is provided to show what you can
buy immediately, further illustrating the value of the
complimentary "membership".

And here's the big twist that makes this idea of creating
an "announcement" list a complete no-brainer...

I allow my affiliates to "give away" no cost memberships
to the PLRSO club!

When someone they refer buys one of the offers, they earn
a commission. And I get other people to promote and build
my list for me. We all win.

So, you may be thinking...

What Kind Of "Announcement" List can I Build?

There are a wide variety of "announcement" lists that you
can build. Let's briefly look at ten of them...

* PLR List. You can swipe my idea and create a list of
private label rights buyers.

* New Offers List. Build a list of people who love your
work and want to be notified any time you have a new
offer available.

* Pre-Launch List. Create buzz and anticipation for an
upcoming new product release by building a pre-launch
list several weeks (even months) in advance.

* Ezine Publishers List. Build a list of publishers who
want to know any time you have a new ezine article
that is available for reprint in their ezines.

* Bloggers List. Another idea is to allow bloggers who
are looking for ready-made content to post to their blogs.

* Industry News List. How about becoming the "go to"
guy or gal to share breaking news about your industry?

* Joint Venture List. Develop a list of partners and
affiliates who are ready to promote anytime you have a
new offer.

* Incentives List. Here's a great idea - create a list of
people who you offer "incentives" to when they purchase
someone else's new product through YOUR affiliate link.

* Freebie List. Regularly give away rebrandable content
(reports, articles, videos, etc.) to these subscribers
to earn commissions.

While all ten of these lists aren't necessarily "buyers"
up front, they each can certainly lead to buyers and revenue
for you if you implement them.

Content is king. But let's not forget that there are alot
of queens, princes, dukes and earls out there too.

Jimmy D. Brown, one of the most respected marketing teachers online,
has been fine-tuning what and how he teaches when it comes
to Internet Marketing since 1999. Now you can benefit from
those years of experience and also get full PLR rights to
many of his best-selling products - at ridiculously LOW
prices (I'm talking Ten Bucks).
Run, don't walk to this website --> 10 Buck PLR

MySpace.com Blogs - Me and Earl part 3 - Timothy Kendrick - Best Selling Author MySpace Blog


The Key To Creating Information Products That Sell Even In Overcrowded, Highly-Competitive Markets

The Key To Creating Information Products That Sell Even In Overcrowded, Highly-Competitive Markets

I want you to add a new word to your business vocabulary -

The word is "specialization".

A new age has dawned in information marketing. And it's the age of "specialization".

Before I explain how this will help you create information products that sell like crazy, let me give you a very brief history lesson.

(I promise, this won't hurt a bit. :-)

Information products online have evolved since I logged onto the Internet back in 1999...


Times were simple back when I first came online. And so were the information products. Way back when, information products weren't readily available online like they are today. If you could find ANY information on the topic you were interested in, you grabbed it.


As more and more people learned how to create and market information products online, a new era emerged: the "systematic" era. This was a time when huge information products were created with hundreds of pages. The idea was to create comprehensive courses on a particular topic.


As "internet marketing" and other business-related markets became inundated with product offerings, the birth and rapid growth of "niche marketing" occurred. People began separating themselves from the crowd and focused on "tiny niche topics" of interest.


Again competition came - even in these small niches. While there is still money to be made by focusing on these tiny, untapped markets -- the well is drying up at a fast rate. Now enters a new age ... the "specialization" age of information marketing.

Which brings us to the lesson -

There is a LOT of money to be made by creating small, 7-15 page reports
on PRECISE topics.

Most consumers would rather NOT sift through 100 pages of information to find out how to do something they are interested in, nor would they like to pay for 100 pages of information when they only need chapter 3.

With more and more products available on the market, consumers are getting pickier and pickier. They want what they want and only what they want.

Perhaps the biggest untapped information gold mine lies in this concept of creating small reports on precise topics.

* 17 Ways to Find New Affiliates Using Google.com

* How To Walk Off 7 Pounds in 7 Days

* 3 Ways To Get Your Next Vacation Free Of Charge

* The 15-Minute Guide To Stalling A Divorce

* Top 7 Ideas For Starting A Homeschool Support Group

Specialized information.

7-15 page reports that sell anywhere from $10-$100, depending upon the information.

And the benefits of writing these small reports are staggering -

1. You can write a small report in just a few hours of one day.

2. The profit per page ratio is astounding - 10 pages for $10 is a dollar per page per customer.

3. Small reports are MUCH easier to write than full-length courses.

4. There is a never-ending supply of topics for small reports.

5. You maximize the lifetime value of your customer. In other words, you can sell report after report to the SAME customer.

6. A series or collection of your small reports can be bundled into premium-priced courses over time.

7. When "hot topics" emerge (almost daily!) you can quickly crank out a small report to strike while the iron is hot.

8. When other marketers are seeing success with their products, you can create a complementary report to offer for sale as a supplement.

9. Many people can't afford to buy (or refuse to buy) high-priced courses - but virtually anyone can whip out $10-$15.

The list could go on and on.

I've been creating small reports for a long time. In fact, I make over $15,000 in PROFIT every month from just ONE of my sites.

I know this works.

And not just for me.

I had a customer recently email me to let me know he sold 420 copies of his VERY FIRST small report, during its first month.

So, what I want to convince you to do is this -


Create a small 7-15 page report and begin selling it online and see what kind of results you see.

A new information age has dawned - the age of specialization!

Create your own "special" reports and get your piece of the pie.

Do you have an idea for a great Small Report, but need some help? Check out "How To Improve Your Information W.R.I.T.I.N.G.™" by CLICKING HERE. You'll learn useful tips to help you in the writing process – so you'll be able to create information products faster, easier and, ultimately, better -- and that's more money in the bank.

The Top 3 Money-Making “To Do” Activities By Jimmy D. Brown

The Top 3 Money-Making “To Do” Activities
By Jimmy D. Brown


I’ve always been impressed with those who can take overwhelming things and handle them with ease and poise. It never seemed
to work that way for me, until I discovered the secret for tackling those daunting tasks.

The secret is simple: make things simple!

With just about every major undertaking, things can be simplified into a handful of “core” components. That makes them manageable. Manageable fosters productivity simply because I can work on something that seems accomplishable. And when productivity goes up, desired results come.

I received the following question from one of my clients…

“If you have to pick, what would you say are the top 2 or 3 things we should concentrate on? I’ve heard the domain/site(blog) are the most important, then others say writing info products, others say lists. For short term and long term investment, what is the most important things to
be working on?”

This client wants things simplified. And rightly so. He knows the secret to success is getting things down into manageable

So, what are these core practices for building an internet business? There are three things - and three things only - that you need to concentrate on with your business…

1. Offer Development.

You cannot make money online unless you have an OFFER. It’s that simple. Unless there is some way for income to be generated, you can’t get paid. End of discussion. Every business is founded upon a revenue-generating offer. Now, this can either be your own offer (small reports, ebooks, membership sites, coaching/consulting, advertising, etc.) or something you promote as an affiliate and earn revenue for referred sales.

2. List Marketing.

The fortune is in the list. You’ve heard it an untold number of times in the past, right? Building and profiting from opt-in lists should be a major priority on your schedule. You need to devote yourself to attracting new subscribers and then getting all of your subscribers to spend money with you … by purchasing your OFFERS (see #1 above).

3. Traffic.

The third and final thing you need to concentrate on is “traffic”. This includes both traffic GENERATION (getting visitors to a site)
and traffic CONVERSION (getting that traffic to buy). This includes things like: starting an affiliate program, buying PPC ads, participating in joint ventures, utilizing viral marketing tools, raising your visitor value, tweaking your sales pages, etc.

With each of these categories, you have a variety of options to choose from in directing your attention. It would be foolish for me to say “grow your affiliate program” as your number # traffic activity since I don’t know if you even have your own product to sell. That’s why I don’t recommend specific activities, but rather three key categories of business-building.

With each of these categories, find 2-3 activities to work on each week and you should see results in a short amount of time.

I recommend you work on offer development every Monday, list marketing every Tuesday, and traffic generation every Wednesday. If you just spend a couple hours each of these days working on these core parts of your business, sales should come.

In a nutshell -

• Find an offer to promote.
• Setup a list to promote the offer.
• Drive traffic to the list opt-in page.

Keep it simple. Keep it successful.

Jimmy D. Brown is the author of the 65-page “operations manual”, Homepreneur Habits: How To Run A Successful Home Business. Learn The Internet Marketer’s Weekly R.O.U.T.I.N.E.™ at http://www.HomepreneurHabits.com

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