Authority Job Killer
A few months back, I was still a regular employee working in a small company. Work was hectic and never-ending, I’m so busy that everyday I come home feeling all drained and wrinkled -- I didn’t even have enough time nor energy to play with my kids. Work’s so busy that I had to work on the weekends and I even had to cancel a hiking trip that I promised my kids, it sure made my kids really unhappy (so was my wife). I was totally deprived of relaxation and quality family time!
That was when one of my ex-colleague asked me out for dinner. After meeting him, I found out that he quitted his job back then to start his own online business and right now he’s earning much more than before, as much as a 5-figure income! Looking at him, I thought to myself, “This isn’t fair!” And so, I started looking at the different eBooks available online and wanted to learn more about the market. There were a lot of information out there but as a beginner, I was totally confused by all the complicating principals and strategies. After spending a whole month reading up expensive ebooks that I could never understand, I finally went to my ex-colleague and got him to recommend me a few good resources to read up.
Yes, Authority Job Killer is one of them.
Being new to this field, Authority Job Killer helped a lot and it was so easy to understand. No complicating theories or confusing terms, everything was explained clearly and with the step-by-step blueprint in the manual, it was easy to implement too. On top of the manual, they also included a set of 3 videos that shows you exact how to do certain processes, which was really helpful for someone like me who had no experience in anything. Everything was shown clearly and all I had to do was to follow and I got my business up and running in no time -- in fact it didn’t even take me longer than a week to set it up.
Authority Job Killer is just too amazing! It was so great and I was already making money the very next week that I’ve set the whole system up. In fact, just last week, I tendered in my registration and am going to focus on my internet business from now on. If I could choose the easier and more comfortable way out in making a fortune, why can’t you? Authority Job Killer is proven to work; it has worked for me, it will work for you too!
No harm taking a look, isn’t it? ;)
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7 Easy Ways to Drive Laser-Targeted Traffic
An affiliate marketer may have all the things needed for him to be able to succeed in a business such as affiliate marketing. He may have the necessary drive, diligence and perseverance to be able to understand how the system works. He may have all the tools necessary in maintaining the business, including a really unique and interesting website which could earn him a fortune if only the whole world could see it. However, all these would prove useless if he does not know how to drive traffic to his website. His business would sink into oblivion together with all the sales, fortune and dreams that he might have realized if he only knew how to do this particular task.
Getting people who matter to see one’s website is a difficult undertaking if he tries to consider the fact that there are rivals everywhere waiting to pin him down. The immensity of the internet as well as the affiliate marketing world has given birth to the fierce competition between affiliate marketers, each of whom has his own great product to offer. With all the websites piling on top of each other, how would one be able to stand out? The seven best ways to drive laser-targeted traffic to one’s own website would help those who are bent on sticking it out with this business wherever it is bound to take them.
The first step in driving traffic to one’s website is by relying on search engines and what they can do for the affiliate marketer concerned. Because they are popular for driving free targeted traffic, they should not be ignored by all means. Having top search engine rankings is vital in building popularity links, and the use of the right keywords is important in attaining this goal. Once a website is on top of the list, it is easily accessible to anyone who wants to see it for himself.
The second way in driving traffic to one’s website is by contacting other webmasters for a possible link exchange partnership. Locating websites that are related to one’s own website is the primary task. Once there, he should be able to establish communication by personalizing everything as much as possible. It is then possible to make reciprocal link exchanges between webmasters whichever way the affiliate marketer prefers.
The third way is through writing one’s own articles. This is an effective way in promoting a website, because good content that are appreciated by readers will lead them to visit the writer’s very own website out of sheer interest.
The fourth way is through joint venture marketing. This is one of the most effective ways of promoting a product or a service. Having a partner through ad swap or link exchange is beneficial to both parties as it allows them to reach a wide customer base in a short amount of time.
The fifth is through joining affiliate programs. Having affiliates to do the work means allowing them to bring tons of traffic to a website. Skyrocketing sales would be realized as a result, and both the affiliate and the website owner will benefit from the situation.
The sixth is by having a list of subscribers that one can refer to every so often, because they are those which would prove to be valuable assets for the marketer concerned. The use of autoresponders and personalized newsletters is one way of keeping track of them all, and holding on to them by letting them know about new products and services is an essential task that should be done by the affiliate marketer concerned.
The seventh is by knowing one’s market through and through. It is important for traffic to be targeted to those who might have a special interest in the theme or topic of one’s website. This way, a solid customer base is going to be created. Once a potential customer shows an interest in a particular website by paying it a visit, one must not waste time in trying to show him that his effort is worth it.
Traffic generating strategies are important in trying to make one’s affiliate marketing career inch forward. It is always advantageous to plan one’s moves in any business that he might undertake. This is particularly so in affiliate marketing. If one knows how to get people to see what he has to offer, then he is on the right track.
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How to Write A Good Advertisement
By Robert W. Bly
To define what constitutes good print advertising, we begin with what a good print ad is not:
- It is not creative for the sake of being creative.
- It is not designed to please copywriters, art directors, agency presidents, or even clients.
- Its main purpose is not to entertain, win awards, or shout at the readers, “I am an ad. Don’t you admire my fine writing, bold graphics, and clever concept?”
In other words, ignore most of what you would learn as a student in any basic advertising class or as a trainee in one of the big Madison Avenue consumer ad agencies.
Okay. So that’s what an ad shouldn’t be. As for what an ad should be, here are some characteristics shared by successful direct response print ads:
- They stress a benefit. The main selling proposition is not cleverly hidden but is made immediately clear. Example: “How to Win Friends and Influence People.”
- They arouse curiosity and invite readership. The key here is not to be outrageous but to address the strongest interests and concerns of your target audience. Example: “Do you Make These Mistakes in English?” appeals to the reader’s desire to avoid embarrassment and write and speak properly.
- They provide information. The headline “How to Stop Emission Problems—at Half the Cost of Conventional Air Pollution Control Devices” lures the reader because it promises useful information. Prospects today seek specific, usable information on highly specialized topics. Ads that provide information the reader wants get higher readership and better response.
- They are knowledgeable. Successful ad copy reflects a high level of knowledge and understanding of the product and the problem it solves. An effective technique is to tell the reader something he already knows, proving that you, the advertiser, are well-versed in his industry, application, or requirement.
An opposite style, ineffectively used by many “professional” agency copywriters, is to reduce everything to the simplest common denominator and assume the reader is completely ignorant. But this can insult the reader’s intelligence and destroy your credibility with him.
- They have a strong fee offer. Good ads contain a stronger offer. They tell the reader the next step in the buying process and encourage him to take it NOW.
All ads should have an offer, because the offer generates immediate response and business from prospects who are ready to buy now or at least thinking about buying. Without an offer, these “urgent” prospects are not encouraged to reach out to you, and you lose many potential customers.
In addition, strong offers increase readership, because people like ads that offer them something—especially if it is free and has high perceived value.
Writers of image advertising may object, “But doesn’t making an offer cheapen the ad, destroy our image? After all, we want awareness, not response.” But how does offering a free booklet weaken the rest of the ad? It doesn’t, of course. The entire notion that you cannot simultaneously elicit a response and communicate a message is absurd and without foundation.
- They are designed to emphasize the offer.
Graphic techniques such as “kickers” or eyebrows (copy lines above the headline), bold headlines, liberal use of subheads, bulleted or numbered copy points, coupons, sketches of telephone, toll-free numbers set in large type, pictures of response booklets and brochures, dashed borders, asterisks, and marginal notes make your ads more eye-catching and response-oriented, increasing readership.
Why? My theory is that when people see a non-direct response ad, they know it’s just a reminder-type ad and figure they don’t have to read it. But when they see response-type graphic devices, these visuals say to the reader, “Stop! This is a response ad! Read it so you can find out what we are offering. And mail the coupon—so you can get it NOW!”
- They are clearly illustrated. Good advertising does not use abstract art or concepts that force the reader to puzzle out what is being sold. Ideally, you should be able to understand exactly what the advertiser’s proposition is within five seconds of looking at the ad. As John Caples observed a long time ago, the best visual for an ad for a record club is probably a picture of records.
At about this point, someone from DDB will stand up and object: “Wait a minute. You said these are the characteristics of a successful direct response ad. But isn’t general advertising different?”
Maybe. But one of the ways to make your general advertising more effective is to write and design it as a direct response ad. Applying all the stock-in-trade techniques of the direct marketer (coupons, toll-free numbers, free booklets, reason-why copy, benefit-headlines, informative subheads) virtually guarantees that your advertisement will be better read—and get more response—than the average “image” ad.
I agree with Howard Ruff when he says that everything a marketer does should be direct response. I think the general advertising people who claim that a coupon or free booklet offer “ruins” their lyrical copy or stark, dramatic layout are ineffectual artists more interested in appearance and portfolios than results.
ABOUT THE AUTHOR:
Bob Bly is a freelance copywriter with 20 years experience in business-to-business and direct marketing. He has written direct mail packages for Phillips Publishing, Agora Publishing, KCI Communications, McGraw-Hill, Medical Economics, Reed Reference Publishing, A.F. Lewis, and numerous other publishers.
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Bob Bly
Copywriter, Consultant and Seminar Leader
22 East Quackenbush Avenue, 3rd Floor, Dumont, NJ 07628
Phone (201) 385-1220, Fax (201) 385-1138
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Meat and Tators For Your Affiliate Diet
Posted by Tom Kulzer (AWeber CEO)
Think of banner ads as the spice in your affiliate diet. Sprinkle them around, but for a heartier helping of sales, you’ll need something more solid! Learn to give your visitors longer, more descriptive pre-sales text. Revamp your affiliate advertising using these simple steps:
1. Pull the Reader_%28academic_rank%29" title="Reader (academic rank)" rel="wikipedia">Reader in
2. Introduce the Product
3. Explain the Product’s Significance
4. Tell the Reader to Make a Purchase
Pull the Reader in
To convince your audience that your text is worth reading, make your first sentence or two very interesting. Make a bold statement, say something seemingly ridiculous, or appeal to your prospect’s emotional side. Then, tie this grabber in with the rest of your copy.
Introduce the Product
What is the product you’re advertising? What does it do? Directly after your grabber, give a compact explanation of your product. Keep this explanation short, while still being very clear. This should still be a very short section of your text.
Explain the Product’s Significance
What will it do for me?
By writing your own copy, you can directly target your unique audience. Make the most of this opportunity! Clearly explain how your readers will benefit from this product.
No one knows your audience like you do. Suggest a variety of product uses just for them, and give examples. This is the time for details - make this section long and rich.
Tell the Reader to Make a Purchase
You’ve come so far - you’ve laid out exactly what the product is and how it will help your unique audience. Now, seal the deal - tell your readers to purchase the product! Include your affiliate link in this section.
This step may sound strange, but it’s necessary. Often, people hear about a product and are genuinely interested, but fail to actually make a purchase. A clear call to a simple action cuts down on buyer ambivalence. Don’t be pushy - just change your verb tenses to the imperative. Instead of:
“If you think that you fit this profile, you might want to think about buying this product.”
Say: “Click (film)" rel="imdb">Click here to order an account today.”
Drive Sales - Use Long Copy
If you don’t feel ready to write long copy yourself, ask your affiliate program manager for help! Many companies release well-written articles by respected authors that you can reprint free of charge.
The novelty of the Web is wearing off. People online now are busy. Surfers won’t make a purchase unless you make a great case for what they’ll get out of it. And you’re not going to do that with just a banner ad.
Brought to you by Timothy Kendrick International Author of Wide Asleep Slumber No More
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