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For those that are new to investing, learning the lingo that is used on Wall Street and in economics classrooms around the globe is essential. When you hear the phrase “stock market” you get a vague picture of a group of men and women running around like crazy people with slips of paper in their hands and yelling out numbers and words that you can’t quite make out. To understand what’s going on, let’s start at the beginning and find out what stock is.
Stock can be described as the wealth (or capital) raised by a company or a corporation from the issuance of shares.
If you own stock in a company, say Microsoft, that would make you a shareholder in Microsoft. If you take all the shares available from Microsoft, or any other company and put them together, that is called Microsoft’s market capitalization. This is figured by multiplying the current price of a stock times the number of shares.
Stock falls into four major categories. There is common stock, preferred stock, duel class stock and treasury stock. Common stock is, just like the name says, the most common kind of stock available. Ownership of common shares usually comes with some voting rights when it comes to decisions made by the corporation. Preferred stock is different from common stock in the sense that they usually get paid more dividends and usually come with extra rights and decision making abilities for the company they are for. Dual Class stock is a combination of the previous two kinds of stock and the rights attached to each share vary. Finally, treasury stock are shares that were once issued to the public, but have since been bought back by the company.
The history of stocks goes back many hundred years to the Dutch East India Company, who began offering shares of their stock as far back as 1602. The East India Company helped to pioneer the idea of joint ownership and helped the economic growth in Europe at that time.
The most popular place to trade stocks in the United States is, of course, the New York Stock Exchange, where millions of shares change hands on a daily basis.
The world of economics and stock trading can be very exciting and very profitable for those that know the ins and outs. Hopefully, this article helped shed some light on what stocks are and how they are used by companies.
sooooo...
I was surfing the Internet the other day researching trading
stocks and I came across an interesting website.
It's about two "geeks" (or geniuses) whom have created some kind of
stock trading robot.
This bot sits on the computer like any other program, and just analyzes
stocks all day.
Anyhow I don't want to tell you too much about this bot, because it costs
$28,000 for a single license!
But I did a little further research, and after finding some interesting
forum discussions, someone pointed me to another website.
A website, where the owner (also intrigued by the bot) has written a snappy
article about it...
But more importantly this owner gives details on how anyone can join
a newsletter.
This newsletter is sent out weekly via email (usually on a Sunday evening)
and it includes a stock the robot has picked for this week.
Now...
These stocks often rise over 100% within a matter of days.
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Affiliate marketing is a way of making money online by promoting the products of another company for a commission on each sale you generate.
People who promote products in this manner are called "affiliates", or sometimes "partners" or "associates". Most affiliates promote products through their websites or email lists, but you're not restricted to these methods: Basically, anywhere you can put a website address or a hyperlink can be turned into a promotional vehicle -- the only limit is your imagination.
Affiliate marketing isn't a pyramid-selling scheme, and it's not a tool for scammers and spammers. Affiliates are regular people looking to earn some extra cash from their websites, or individuals wanting a serious work-at-home business that they can perform from anywhere in the world, with serious earning potential.
When we say "affiliate marketing" we're actually talking about a bunch of things:
Finding good products to promote
Building websites
Conducting market research
Search engine optimization (getting your website ranking well in the search engines)
Creative ways to promote your products
Social networking and "web 2.0" strategies
Email marketing
Pay-per-click marketing
Creating or sourcing content for your website or newsletter
Getting motivated, staying motivated, and avoiding potential mishaps
Earning money by displaying ads on your site (eg, Google AdSense)
Want to make money online as an affiliate? Not too sure where to start? Affilorama has free video lessons on all aspects of affiliate marketing, complete with comprehensive written notes.
Forums
Ask questions, get help with your website, or just shoot the breeze with other like-minded people. The forum is a great place to get tips from other affiliates and Affilorama staff.
Affiliate tools
Speed up your market research, check your backlinks, find out the quality score of your PPC landing page... and more! We've got a whole section full of affiliate tools to help speed you on your path to success.
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Our intrepid founder, Mark Ling, travels the world interviewing some of the biggest names in the affiliate marketing industry. Get an insight into the minds of some of the most successful players in the market!
There are lots of websites out there that promise you the "ultimate formula" that will guarantee you success... for a price. We're not into that. All the lessons in Affilorama are free. You need to register to see them, but that's free too.
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An affiliate marketer may have all the things needed for him to be able to succeed in a business such as affiliate marketing. He may have the necessary drive, diligence and perseverance to be able to understand how the system works. He may have all the tools necessary in maintaining the business, including a really unique and interesting website which could earn him a fortune if only the whole world could see it. However, all these would prove useless if he does not know how to drive traffic to his website. His business would sink into oblivion together with all the sales, fortune and dreams that he might have realized if he only knew how to do this particular task.
Getting people who matter to see one’s website is a difficult undertaking if he tries to consider the fact that there are rivals everywhere waiting to pin him down. The immensity of the internet as well as the affiliate marketing world has given birth to the fierce competition between affiliate marketers, each of whom has his own great product to offer. With all the websites piling on top of each other, how would one be able to stand out? The seven best ways to drive laser-targeted traffic to one’s own website would help those who are bent on sticking it out with this business wherever it is bound to take them.
The first step in driving traffic to one’s website is by relying on search engines and what they can do for the affiliate marketer concerned. Because they are popular for driving free targeted traffic, they should not be ignored by all means. Having top search engine rankings is vital in building popularity links, and the use of the right keywords is important in attaining this goal. Once a website is on top of the list, it is easily accessible to anyone who wants to see it for himself.
The second way in driving traffic to one’s website is by contacting other webmasters for a possible link exchange partnership. Locating websites that are related to one’s own website is the primary task. Once there, he should be able to establish communication by personalizing everything as much as possible. It is then possible to make reciprocal link exchanges between webmasters whichever way the affiliate marketer prefers.
The third way is through writing one’s own articles. This is an effective way in promoting a website, because good content that are appreciated by readers will lead them to visit the writer’s very own website out of sheer interest.
The fourth way is through joint venture marketing. This is one of the most effective ways of promoting a product or a service. Having a partner through ad swap or link exchange is beneficial to both parties as it allows them to reach a wide customer base in a short amount of time.
The fifth is through joining affiliate programs. Having affiliates to do the work means allowing them to bring tons of traffic to a website. Skyrocketing sales would be realized as a result, and both the affiliate and the website owner will benefit from the situation.
The sixth is by having a list of subscribers that one can refer to every so often, because they are those which would prove to be valuable assets for the marketer concerned. The use of autoresponders and personalized newsletters is one way of keeping track of them all, and holding on to them by letting them know about new products and services is an essential task that should be done by the affiliate marketer concerned.
The seventh is by knowing one’s market through and through. It is important for traffic to be targeted to those who might have a special interest in the theme or topic of one’s website. This way, a solid customer base is going to be created. Once a potential customer shows an interest in a particular website by paying it a visit, one must not waste time in trying to show him that his effort is worth it.
Traffic generating strategies are important in trying to make one’s affiliate marketing career inch forward. It is always advantageous to plan one’s moves in any business that he might undertake. This is particularly so in affiliate marketing. If one knows how to get people to see what he has to offer, then he is on the right track.
God knows His business. He makes no mistakes. Everything created by Him has a place, or it would not have been created. You have a place. You are an individual. Your finger prints indicate this. Of all the millions of finger prints on record, no two are alike. Your finger prints distinguish you. You are a complete entity possessed with all the qualities and attributes to unfold into a perfect individual. You can-not imitate another's finger prints, and neither can you ape another's ability. You must rely on your own. You must practice self-reliance. What is self-reliance? It is relying on your own mental resources, judgment and ability to perform. It is absolute trust in the integrity of your own mind. Integrity is the quality of being complete. It is the independence of individuality and helps you to realize that no part of you can be separated from the whole of you. You have got what it takes at any time or any place. All you have to do is to rely on it. Think, speak and act your latent convictions and they shall be the means to influence all men. Self-reliance is the power to believe in your own thought, and to act as if it were impossible to fail.
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Its main purpose is not to entertain, win awards, or shout at the readers, “I am an ad. Don’t you admire my fine writing, bold graphics, and clever concept?”
In other words, ignore most of what you would learn as a student in any basic advertising class or as a trainee in one of the big Madison Avenue consumer ad agencies.
Okay. So that’s what an ad shouldn’t be. As for what an ad should be, here are some characteristics shared by successful direct response print ads:
They stress a benefit. The main selling proposition is not cleverly hidden but is made immediately clear. Example: “How to Win Friends and Influence People.”
They arouse curiosity and invite readership. The key here is not to be outrageous but to address the strongest interests and concerns of your target audience. Example: “Do you Make These Mistakes in English?” appeals to the reader’s desire to avoid embarrassment and write and speak properly.
They provide information. The headline “How to Stop Emission Problems—at Half the Cost of Conventional Air Pollution Control Devices” lures the reader because it promises useful information. Prospects today seek specific, usable information on highly specialized topics. Ads that provide information the reader wants get higher readership and better response.
They are knowledgeable. Successful ad copy reflects a high level of knowledge and understanding of the product and the problem it solves. An effective technique is to tell the reader something he already knows, proving that you, the advertiser, are well-versed in his industry, application, or requirement.
An opposite style, ineffectively used by many “professional” agency copywriters, is to reduce everything to the simplest common denominator and assume the reader is completely ignorant. But this can insult the reader’s intelligence and destroy your credibility with him.
They have a strong fee offer. Good ads contain a stronger offer. They tell the reader the next step in the buying process and encourage him to take it NOW.
All ads should have an offer, because the offer generates immediate response and business from prospects who are ready to buy now or at least thinking about buying. Without an offer, these “urgent” prospects are not encouraged to reach out to you, and you lose many potential customers.
In addition, strong offers increase readership, because people like ads that offer them something—especially if it is free and has high perceived value.
Writers of image advertising may object, “But doesn’t making an offer cheapen the ad, destroy our image? After all, we want awareness, not response.” But how does offering a free booklet weaken the rest of the ad? It doesn’t, of course. The entire notion that you cannot simultaneously elicit a response and communicate a message is absurd and without foundation.
They are designed to emphasize the offer.
Graphic techniques such as “kickers” or eyebrows (copy lines above the headline), bold headlines, liberal use of subheads, bulleted or numbered copy points, coupons, sketches of telephone, toll-free numbers set in large type, pictures of response booklets and brochures, dashed borders, asterisks, and marginal notes make your ads more eye-catching and response-oriented, increasing readership.
Why? My theory is that when people see a non-direct response ad, they know it’s just a reminder-type ad and figure they don’t have to read it. But when they see response-type graphic devices, these visuals say to the reader, “Stop! This is a response ad! Read it so you can find out what we are offering. And mail the coupon—so you can get it NOW!”
They are clearly illustrated. Good advertising does not use abstract art or concepts that force the reader to puzzle out what is being sold. Ideally, you should be able to understand exactly what the advertiser’s proposition is within five seconds of looking at the ad. As John Caples observed a long time ago, the best visual for an ad for a record club is probably a picture of records.
At about this point, someone from DDB will stand up and object: “Wait a minute. You said these are the characteristics of a successful direct response ad. But isn’t general advertising different?”
Maybe. But one of the ways to make your general advertising more effective is to write and design it as a direct response ad. Applying all the stock-in-trade techniques of the direct marketer (coupons, toll-free numbers, free booklets, reason-why copy, benefit-headlines, informative subheads) virtually guarantees that your advertisement will be better read—and get more response—than the average “image” ad.
I agree with Howard Ruff when he says that everything a marketer does should be direct response. I think the general advertising people who claim that a coupon or free booklet offer “ruins” their lyrical copy or stark, dramatic layout are ineffectual artists more interested in appearance and portfolios than results.
ABOUT THE AUTHOR:
Bob Bly is a freelance copywriter with 20 years experience in business-to-business and direct marketing. He has written direct mail packages for Phillips Publishing, Agora Publishing, KCI Communications, McGraw-Hill, Medical Economics, Reed Reference Publishing, A.F. Lewis, and numerous other publishers.